Jobs In Ogun: Brand Manager at Pastel Africa

Job Type	Full Time
Qualifications	BA/BSc/HND, MBA/MSc/MA
Experience	3 – 5 years
Location	Nigeria
Job Field	Media / Advertising / Branding
Salary Range	Not specified

Job Overview

Pastel Africa seeks a dynamic and innovative Brand Manager to spearhead our brand initiatives. As the Brand Manager, you will be instrumental in crafting and executing brand strategies that resonate across Africa, ensuring Pastel’s brand identity remains robust and cohesive.

In this pivotal role, you will shape and maintain Pastel’s brand identity. You will develop and implement brand strategies that drive brand awareness and connect with our target audience across the continent.

Key Responsibilities

Developing Brand Strategy

Strategic Planning: Formulate and implement comprehensive brand strategies aligned with Pastel’s mission and business objectives.
Brand Consistency: Uphold and enhance brand identity across all platforms, ensuring a consistent and coherent message and visual representation.

Market Research and Analysis

Consumer Insights: Conduct in-depth market research to understand consumer behavior, market trends, and competitor activities. Use these insights to refine brand strategies and positioning.

Campaign Management

Marketing Campaigns: Plan, execute, and manage marketing campaigns to promote Pastel’s products and services. Analyze campaign performance to optimize results and impact.

Content Creation

Engaging Content: Oversee the creation of engaging and relevant content for various channels, including social media, websites, and email marketing, ensuring it aligns with brand strategy.

Cross-Functional Collaboration

Team Coordination: Work closely with product, sales, and design teams to ensure brand alignment and effective communication of our value proposition.

Public Relations

Media Relations: Manage public relations activities and build relationships with media outlets, influencers, and key stakeholders to enhance brand visibility.

Monitoring and Reporting

Brand Metrics: Develop and track key brand performance metrics. Provide regular reports and insights to the leadership team on brand health and campaign effectiveness.

Innovation

Trend Analysis: Stay updated on industry trends, emerging technologies, and best practices in brand management. Introduce innovative ideas to enhance brand presence and engagement.

Qualifications and Skills

Education and Experience

Educational Background: Bachelor’s Degree in Marketing, Business, Communications, or a related field. A Master’s degree is a plus.
Professional Experience: Minimum of 3-5 years in brand management, marketing, or related fields, preferably in the tech or finance sector.
Strategic Understanding: Strong understanding of brand strategy, market research, and campaign management.
Creativity: Ability to think creatively and develop innovative brand strategies and campaigns.
Communication Skills: Excellent verbal and written communication skills. Ability to articulate brand vision and strategy to various stakeholders.
Team Collaboration: Strong collaboration skills and ability to work effectively with cross-functional teams.
Technical Proficiency: Proficiency with marketing and analytics tools such as Google Analytics, social media platforms, and CRM software.
Passion for Technology: A passion for technology and its potential to transform business operations in Africa.

What We Offer

Inclusive Environment: A friendly and inclusive work environment that values diversity and innovation.
Professional Growth: Opportunities for professional growth and development in a cutting-edge industry.
Compensation: Competitive salary, equity options, and a comprehensive benefits package.
Impact: The chance to make a significant impact on businesses across Africa by delivering world-class AI solutions.

How to Apply

Interested and qualified candidates can apply through the Pastel Africa application portal on docs.google.com.

Join Pastel Africa and be part of a team dedicated to unlocking the potential of small businesses in developing countries. Your expertise in brand management will help us drive growth and innovation across Africa.

Jobs In Ogun: Brand Manager at Pastel Africa

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